Greg Stoutenburg
Driving product-led growth for SaaS companies
Product analytics, strategy, and a sharp eye for making difficult things easy for users.
About
Hi, I'm Greg.
I help SaaS companies form and improve their growth motion by focusing on product-led growth (PLG), product analytics, and product strategy.
I come with a sharp eye for making difficult things easy for users, and a hands-on startup mindset.
I love analytics, strategy, and enabling collaborators to do their best work. I'm especially good at understanding the story behind the data, and using such insights to improve user activation, engagement, and retention.
Data-Driven Insights
Understanding the story behind the numbers
Startup Mindset
Hands-on approach to problem solving
Team Enablement
Helping collaborators do their best work
Expertise
How I Can Help
Combining analytical rigor with user empathy to drive meaningful growth for SaaS products.
Product-Led Growth
Designing self-serve experiences that drive acquisition, activation, and expansion without heavy sales involvement.
Product Analytics
Building measurement frameworks that reveal user behavior patterns and inform strategic decisions.
Product Strategy
Aligning product development with business goals through rigorous analysis and clear prioritization.
User Experience
Making difficult things easy for users through empathetic design and continuous iteration.
Activation & Retention
Identifying friction points and optimizing the user journey to improve activation, engagement, and retention.
Educational Technology
Leveraging a background in higher education to build products that truly teach and empower users.
Career Change Coaching
I help academics and PhDs transition into industry roles. Having made the leap myself from philosophy professor to product analytics leader, I understand the unique challenges and opportunities this journey presents.
Philosophy Background
I hold a Ph.D. in Philosophy from University of Iowa and specialize in Epistemology. I have taught philosophy for over a decade, first full-time and ever since as an adjunct instructor.
I have published on what luck is and what knowledge is. In my work on luck, I say that what is lucky for you depends upon two things: how much you value it happening and in what way (positively, negatively), and how likely it was to occur given how reasonable it was for you to expect it to occur.
On knowledge, I've defended the traditional and now-unpopular idea that to know that some claim is true requires having reasons for believing it that are so good, the claim couldn't possibly be false.
Want to know more about me outside of work?
Learn about my personal life